Scope Of Digital Marketing In India In 2021
As of January 2020, out of 7.75 billion world population, around 3.80 billion people are active social media users, which indicates the scope of digital marketing. Digital marketing has increased the scope for small and new businesses to reach more promising customers.
What is Digital Marketing?
Digital Marketing is the form of marketing that involves electronic devices along with the internet to reach consumers.
Digital Marketing process includes-
- Understanding the consumer needs,
- Segmenting, Targeting, and Positioning the prospects according to their needs using social platforms and,
- Establishing long-term relationships with the customers.
Scope of Digital Marketing In India
For the past few years, digital marketing is growing at an annual rate of 25–30% in India and after the Covid-19, this rate has increased even more. Activities such as studying, buying products and services, business meetings, entertainment are mostly done online. All these things had built trust among the minds of the consumers over online transactions. As people have experienced the easiness of transacting online, they would love to do it again.
According to stats, by 2021, the Digital Marketing industry will generate more than 25 lakh job opportunities. Also, digital marketing spends are increasing at the rate of 10.5%, thereby generating more opportunities for digital marketers
Career Opportunities in Digital Marketing
How To Start A Digital Marketing Career
There are some useful tips to help you to begin with a career in digital marketing.
> Learn The Digital Marketing Skill
The way the online market is expanding, no business could resist going online. So in the future, even the small traders would have to go online to sustain themselves in such a competitive market. This shows the scope of digital marketing in the future.
You can acquaint yourself with digital marketing skills by enrolling in reliable online courses.
> Go for an Internship
Once you have acquainted yourself with some fundamental digital marketing skills, you can work as an intern in any company, providing practical knowledge about digital marketing.
It might happen that you might not get any stipend, but that’s okay as far as you are learning something worthy.
> Build your blog or use any social media to build your brand.
After gaining some hands-on experience as an intern, you can start a blog or leverage your social media accounts.
For this, you can check out the works done by the people who are on top in the field of your interests. You don’t have to copy them, but you can learn how they work and implement those strategies in your niche.
> Work as a freelancer and build your portfolio.
Besides building your blog or social media brand, you could also work as a freelancer to gain more experience and develop your portfolio.
For this, you can register yourself on various freelancing websites such as Upwork, Fiverr, Freelancer, Guru, etc.
> Start your digital marketing agency.
If you think freelancing is going well for you, then you can continue it, or else you can also start your digital marketing agency.
You can even make tie-ups with like-minded people and expand your digital marketing agency across India and abroad.
Besides all this, you could also pursue a job as a digital marketer, start your digital marketing training program or become an influencer.
Best Online Digital Marketing Courses
Highest Paid Digital Marketing Jobs In India
