9 Easy Steps to Create a Successful LinkedIn Marketing Strategy

LinkedIn is one of the important for B2B marketing as well as talent management. In this article, we will focus on the 9 easy steps to create a successful LinkedIn marketing strategy.

Step 1 — Create your LinkedIn Business Page

Create and Optimize your Business page by including all the following details

• Company Description — Create a description that focuses on how you can solve the problems of your prospects.
• Cover Photo — Use an image that creates interest among your visitors.
• Hashtags — You can use up to three hashtags relevant to your business.
• Custom Button — LinkedIn allows you to create a customized button, that allows you to send your audience to your landing pages.
• Company Logo
• Website URL

Step 2 — Set up your LinkedIn Goals

Determine your goals, whether you want to generate more leads, drive traffic to the website, increase content share and engagement. Your goals will decide your audience and the content.

Step 3 — Identify your Audience

Once your goals are determined, you can identify what audience or market you want to target.

Step 4 — Create content relevant to your audience.

Start publishing content relevant to your audience. You can publish blogs, research findings, tips, tricks, case studies, facts, presentations, etc., that are relevant and highly engaging to your audience. Post your content at the right time during peak hours.

Step 5 — Join your ‘Niche’ Groups and create groups

To increase more engagement, you can join groups related to your ‘Niche’. These are the groups where your prospects congregate and discuss their problems. You can also create groups related to your ‘Niche’.

Step 6 — Encourage employees to link back with your page.

Your employees are one of your best assets to grow your network. You can encourage them to add their position at your company to their profiles. You can also encourage them to share your content among their network, and in this way, you can receive a higher amount of visitors.

Step 7 — Set up a Showcase page.

LinkedIn provides the feature of using showcase pages wherein companies can promote their individual brands. Through showcase pages, you can properly segment and target your audience.

Step 8 — Run LinkedIn Ads

You can also run LinkedIn Ads to target your audience. For this, you can use sponsored content ads, sponsored messaging, text-only advertising, dynamic ads. Make use of highly creative ads that include images, videos, and texts. Use a strong call-to-action to drive users to take the next step.

Step 9 — Use LinkedIn analytics

Make use of LinkedIn analytics to analyze your ads and content. Through LinkedIn analytics, you can find out the click-through rates, engagement rates, page views, unique visitors, demographics of visitors, landing page views, and conversion rate. Based on this analysis, you can set-up your next best LinkedIn campaign.

Few more tips for LinkedIn Marketing

• Share your LinkedIn page across all your social media accounts. You can also make use of your email list to increase your LinkedIn followers.
• Add a LinkedIn button on your website.
• Schedule your content posting using relevant tools, and don’t forget to post consistently.